The Bible Sells Best Because
It Is Living, Powerful And
Universally Desired
The Bible is often said to be the world’s best-sold book but search the bestseller lists and you won’t find it anywhere, top to bottom.
It makes you wonder. If it’s a best-seller, why isn’t it on the list? Well, the answer is simple.
The annual sales figures for the Bible are so high, averaging between $425m and $650m, repeatedly – year after year – that it dwarfs the sales of all other books. The best any other book can hope for is second place and a very distant second place at that.
A list of “best sellers” is interesting only if the top spot is up for grabs so the real best-seller had to give way to all the rest.
The Harry Potter series, which has enjoyed high volume sales in recent years, is a good example. According to The New Yorker even books with Harry Potter stature don’t compete well with the Bible. Not only is the Bible the best seller of all time it continues to be the best seller every year even when compared to the astounding sales figures of a series like Harry Potter. [Read more…] about Why The Bible Is The True Best Seller